Lynda - Global Strategy
English | 1h 27m | AVC (.mp4) 1280x720 30fps | AAC 48KHz 2ch | 560 Mb
Not all companies that operate in different countries are truly global. To become a truly global company, a business needs to think across four dimensions: market presence, value chain architecture, capital base, and leadership mindset. In this course, University of Maryland's Chair Professor in Strategy Anil Gupta outlines the principles of global strategy and the questions you need to address in order to build your company's global presence and leverage global resources.
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