Maria Bailey, Bonnie Ulman "Trillion-Dollars Moms: Marketing to a New Generation of Mothers"
Kaplan Business | 2005-03-01 | ISBN: 1419504576 | 240 pages | PDF | 1 MB
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today.
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