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Modern Competitive Strategy

Автор: Bo0mB0om » 21 октября 2015
Modern Competitive Strategy

Modern Competitive Strategy by Tammy Madsen
English | 1 Mar. 2015 | ISBN: 1259181200 | 416 Pages | AZW4/PDF (True) | 12.76 MB


Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels?undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.



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