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Entrepreneurship and Cutting Edge Technologies

Автор: Bo0mB0om » 15 ноября 2015
Entrepreneurship and Cutting Edge Technologies

Entrepreneurship and Cutting Edge Technologies
MP4 | Video: AVC 640x360 | 63 Kbps | Audio: AAC 44.KHz | 48 MB
Genre: eLearning: Business / Entrepreneurship | Language: English






This Entrepreneurship course has cutting edge content from the world of business, which we believe has not percolated down to business school level in India. This course will focus to a high degree on the Business Model Canvas. Another focus area of this course would be Business and Profit models. We will be dealing with the followings in this Course:

·Introduction to the Business Model Canvas - 9 building blocks

·Profit Patterns - Multisided platforms - The Advantage, Decoding the Google business model, eBay and Apple business models

·Business Models - The Pyramid profit model

·The "bait and hook" profit model

·The "Freemium" business model

·The Long Tail business model

·The unbundling business model

·Profit models - Direct to Home

·Multi component profit model

·Brand profits

·Local leadership model

·Specialty product profit model

·Time profit model

·Profit multiplier model

The Business Model Canvas, is a strategic management and entrepreneurial tool. It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.

By the completion of this course, the participants will have good knowledge about different business models. This course will also help entrepreneurs to decide upon and come up with a business model that suits their business.

Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

In an introduction to the basics of the famous Customer Development Process, the course provides an insight into the key tools and steps needed to build a successful startup.

The key idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. Students will learn to "get out of the building" to talk to real customers to find out what they actually want, not what founders think they want.

A business model describes the rationale of how an organization creates, delivers, and captures value. The starting point for any good discussion, meeting, or workshop on business model innovation should be a shared understanding of what a business model actually is. We need a business model concept that everybody understands: one that facilitates description and discussion. We need to start from the same point and talk about the same thing. The challenge is that the concept must be simple, relevant, and intuitively understandable, while not oversimplifying the complexities of how enterprises function.

We believe a business model can best be described through nine basic building blocks that show the logic of how a company intends to make money. The nine blocks cover the four main areas of a business: customers, offer, infrastructure and financial viability. The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, systems.

The 9 Building Blocks

1) Customer Segments

2) Value Propositions

3) The Channels Building Block

4) Customer Relationships

5) Revenue Streams

6) Key Resources

7) Key Activities

8) Key Partnerships

9) Cost Structure

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