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Leadership Communications How Leaders Communicate and How Communicators Lead in Today's Global Enterprise

Автор: Bo0mB0om » 11 января 2016
Leadership Communications How Leaders Communicate and How Communicators Lead in Today's Global Enterprise

Leadership Communications: How Leaders Communicate and How Communicators Lead in Today's Global Enterprise (Public Relations Collection) by E. Bruce Harrison and Judith Mulhberg
English | 2014 | ISBN: 1606498088 | 225 pages | PDF | 2 MB



: This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in todayâs corporation. It seeks to demonstrate to the engaged reader the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. The book will provide the reader with examples and short case studies to provide understanding of C-level communication. There are a number of books in the leadership field that deal with communication. Some estimates are of more than 1,000 books in the marketplace. The contrast between this work by Harrison and Muhlberg and those in the market is that the book deals less with theory and history of communication, and considerably more with current and future application of high-level strategic corporate communication as the role of the function has progressed significantly from that of a service provider to that of a business driver. The significance of this is to ground readers in the lessons of both past and current corporate leadership challenges, drawing on leadership history and organizational thought-leader influence (Follett, Barnard, Berne, Drucker, Burns et al), and exposing students to modern realities. Corporate governance, social-media proliferation and influence, the growing impact of globalization, stakeholder relations, information flow, the importance of protecting reputation and risk management, employee engagement, C-suite and organizational culture shifts, as well as communication skills and exemplars, are examined in a way undertaken by no other book in this category. This is a modern book on corporate communication at the executive management levelâthe chief executive suite of officersâfor use in advanced college studies and professionals wanting to update their communication strategies.
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