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Madmen and Badmen What Happened When British Politics Met Advertising

Автор: Bo0mB0om » 11 января 2016

Madmen and Badmen What Happened When British Politics Met Advertising

Sam Delaney, "Madmen and Badmen: What Happened When British Politics Met Advertising"
ISBN: 0571312381 | 2015 | EPUB | 320 pages | 1 MB



From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?

Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more.

Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

Sam Delaney is a writer for the Telegraph, the Guardian, The Big Issue and numerous others. He has made documentaries for the BBC and Channel 4 and presents radio shows on BBC London and Talksport. He is the author of two previous books: Get Smashed! The story of the men who made the ads that changed our lives and Night Of The Living Dad: Confessions of A Shabby Father. He is the former editor of Heat magazine and current editor in chief of Comedy Central UK.
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