"Marketing to the Affluent" by Thomas J. Stanley Ph.D.
Rosetta; 2012 | EPUB + MOBI | 381 pages | ISBN: 0070610479, ASIN: B00CME49QI | English | 0,4 + 0,5 MB
No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience.
Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.
This book provides a powerful and proven road map to successful marketing for the rich, and is required reading for anyone tasked with marketing to an affluent audience.
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