Writing for the Web (Self-Counsel Writing Series) by Crawford Kilian
English | Oct. 7, 2015 | ISBN: 1770402497 | 176 Pages | AZW3/MOBI/EPUB/PDF (conv) | 2.43 MB
Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read.
This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.Write informative, persuasive content for blogs and personal and corporate web pages.Hook web surfers attentionWrite informative, persuasive contentDevelop content for corporate WebsitesEdit your material for an international audienceAdapt content from print media to the webEdit material for an international audienceBreak print-based writing habitsThis book will help you write prose thats as good as your code. It includes a convenient, easy-to-use Webwriters style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and cliches. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice. Whether you are creating a personal Website, developing your companys Website, or publishing an e-zine, Writing for the Web offers sound advice on writing within the framework of three principles: 1. orient readers to your site 2. inform readers effectively 3. prompt readers to take action so that you get the results you want
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