Susan Britton Whitcomb, "Resume Magic: Trade Secrets of a Professional Resume Writer"
English | 2006 | ISBN: 1593573111 | PDF | pages: 609 | 16,3 mb
Successful companies invest a great deal of time and talent in devel-oping persuasive marketing brochures. It often takes a team of busi-ness strategists, graphic artists, and copywriters to come up with just the right piece that will capture the essence of the company, its prod-ucts or services, and the features and benefits it offersall with the aim of getting the consumer-you-to buy.
Successful job seekers also invest a great deal of time and talent in developing their marketing document, more commonly known as a résumé (pronounced reh-suh-may; the word is French for summary). A résumé also requires a careful blend of business strategy, artistry, and copywriting to capture the essence of who you are and to communi-cate the unique selling features that will differentiate you from your competitionall with the aim of getting the consumer-the employer-to "buy."
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