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The User's Journey

Автор: Bo0mB0om » 29 апреля 2016
The User's Journey
The User's Journey by Donna Lichaw
English | 22 Mar. 2016 | ASIN: B01D95U8UO | 201 Pages | AZW3/MOBI/PDF (conv) | 16.47 MB

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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