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Does Marketing Need Reform Fresh Perspectives on the Future

Автор: Bo0mB0om » 15 мая 2016
Does Marketing Need Reform Fresh Perspectives on the Future
Does Marketing Need Reform?: Fresh Perspectives on the Future by Jagdish N Sheth
English | Feb. 15, 2006 | ISBN: 076561698X, 0765616998 | 360 Pages | PDF | 1 MB


Many marketers fear that the field's time-worn principles are losing touch with today's realities.


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