Marketing Demystified By Donna Anselmo
2010 | 400 Pages | ISBN: 0071713913 | EPUB + PDF | 5 MB + 3 MB
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.
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