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Marketing Research An Applied Orientation (6th Edition)

Автор: Bo0mB0om » 17 июля 2016
Marketing Research An Applied Orientation (6th Edition)
Marketing Research: An Applied Orientation (6th Edition)
SPSS Inc. Naresh Malhotra, ""
English | ISBN: 0136085431 | 2010 | 937 pages | PDF | 22 MB


For undergraduate and graduate marketing research courses.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

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