[b]Analytics and Dynamic Customer Strategy: Big Profits from Big Data by John F. Tanner Jr.[/b]
English | 2014 | ISBN: 1118905733, 8126551615 | 256 pages | PDF | 8,5 MB
Key decisions determine the success of big data strategy
Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance.
Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include:
Applying the elements of Dynamic Customer Strategy
Acquiring, mining, and analyzing data
Metrics and models for big data utilization
Shifting perspective from model to customer
Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Перед тем как скачать Analytics and Dynamic Customer Strategy Big Profits from Big Data
бесплатно, без смс, регистрации, на халяву, через торрент, рекомендуем прочитать отзывыо Analytics and Dynamic Customer Strategy Big Profits from Big Data.
Другие новости по теме:
Reallusion iClone Pro 6.51.3127.1 (x64) + Resource Pack
Reallusion iClone Pro 6.51.3127.1 (x64) + Resource Pack | 1.03 GB | 1.01 GBiClone 6 is real-time 3D animation for digital actors, virtual environments, visual effects with drag & drop editing,
DxO Optics Pro 11.0.0 Build 11397 Elite (x64) 160810
DxO Optics Pro 11.0.0 Build 11397 Elite (x64) 160810[center]DxO Optics Pro 11.0.0 Build 11397 Elite (x64) | 451.33 MBDxO OpticsPro - Reveal the RAW emotion. Get the best from your photos thanks to
Analytical Mechanics An Introduction
[center] Antonio Fasano, S Marmi, "Analytical Mechanics: An Introduction" English | 2006 | ISBN: 0198508026 | PDF | pages: 788 | 3 MB
Funny Photo Maker 2.4.2 DC 01.06.2016 + Portable 160810
Funny Photo Maker 2.4.2 DC 01.06.2016 + Portable 160810[center]Funny Photo Maker 2.4.2 DC 01.06.2016 + Portable | 48.3/50.8 MbFunny Photo Maker is a handy and reliable application designed to
Permute 2.2 Mac OS X
Permute 2.2 | MacOSX | 18.2 MBPermute is the easiest to use media converter with it's easy to use, no configuration, drag and drop interface, it will meet the needs to convert all your media.