Windows 7 » Разное » Brand Enigma Decoding the Secrets of Your Brand

Brand Enigma Decoding the Secrets of Your Brand

Автор: Bo0mB0om » 12 августа 2016

[center]Brand Enigma Decoding the Secrets of Your Brand
[b] Duncan Bruce, David Harvey, "Brand Enigma: Decoding the Secrets of Your Brand" [/b]
English | ISBN: 0470779608 | 2008 | 344 pages | PDF | 6 MB

Brand Enigma provides a refreshing antidote to tired,conventional approaches to business development, marketing andinnovation. The premise for this book is that the brand embodiesthe spirit of the business and, properly understood, can enable theenterprise to raise innovation, business development andperformance to new levels.
Based on a proven method for deconstructing and rebuildingbrands, the book outlines an alternative but stimulating, andhighly effective method of putting the brand at the centre of thebusiness.
At the heart of this approach is the Brand Dream Model. Developedand perfected over several years, the model has helped to generatebreakthroughs for many of the world s leading brands andcorporations. It has also been applied to educationalestablishments and as part of a strategy development programme fora government department.
Using deceptively simple methods based on experiential, as opposedto analytical, techniques, the Brand Dream Process reveals the paststrengths of the brand, its current characteristics and futurepotential. When the process involves everyone from the board to themarketing department and front line staff, it also generates ashared understanding of the business, its values and goals.
Brand Enigma gives you the tools to put your brand andbusiness in a class apart from the competition.
for breaking the norm and looking at a brand froma team perspective, this is one of the best. There s nobreakthrough point with more conventional approaches to branddevelopment. This immerses you. It s a still-hidden gem thatmany other companies should try.
Chris Priest, VP Marketing Europe Digital Appliances,LG
What an extraordinary learning experience for ourcompany. The Brand Dream let us express ourselves and get to ameaningful result unlike any other event that I have ever been apart of.
Kenny Kahn, Chief Strategic Officer, Iverify
We have never done anything like this before! We foundthe experience enlightening, our objective was our brand image,which we feel we achieved admirably. However the unexpected benefitwas an emotional and adrenalin-filled roller coater of ateam-building exercise.
Andrew Jankel, Managing Director, Jankel Armouring
It brought people together in a way that other branddevelopment approaches would not If you have a brand in thedoldrums, it s an outstanding tool to reinvigorateit.
Nick Shepherd, former senior marketing executive, KraftFoods
When you give anyone a mechanism for analysing the world,you empower them. It s partly because the model is so simplethat it is blindingly successful.
David Bott, Director of Innovation Platforms, the TechnologyStrategy Board




Перед тем как скачать Brand Enigma Decoding the Secrets of Your Brand бесплатно, без смс, регистрации, на халяву, через торрент, рекомендуем прочитать отзывыо Brand Enigma Decoding the Secrets of Your Brand.

Другие новости по теме:
  • Tidy Trax Tidy Bits and Pieces (Vol.1) WAV MiDi REX Sylenth-AUDIOSTRiKE 160812
    Tidy Trax Tidy Bits and Pieces (Vol.1) WAV MiDi REX Sylenth-AUDIOSTRiKE 160812[center]Tidy Trax Tidy Bits and Pieces (Vol.1) WAV MiDi REX Sylenth-AUDIOSTRiKE | 1.65 GBTidy presents Bits & Pieces, the
  • AMD Radeon Software Crimson Edition 16.8.1 Hotfix
    AMD Radeon Software — программное обеспечение для видеокарт AMD Radeon с новыми качественными настройками, предоставляющее модернизированную функциональность, высокую графическую производительность
  • ProgeCAD 2016 Professional 160812
    ProgeCAD 2016 Professional 160812[center]ProgeCAD 2016 Professional | 475 MBprogeCAD 2016 is based on the latest IntelliCAD engine and provides high performance, stability and a
  • Brain Injuries
    [center]Brain Injuries - A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References by Health Publica Icon Health PublicationsEnglish | 12 Dec. 2003 | ISBN: 0597837988 |
  • DS SIMULIA ABAQUS 6.14-4 (Win/Linux) 160812
    DS SIMULIA ABAQUS 6.14-4 (Win/Linux) 160812[center]DS SIMULIA ABAQUS 6.14-4 (Win/Linux) | 3.4 GbDassault Systemes, a world leader in 3D and Product Lifecycle Management (PLM) solutions, has released