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Crossing the Chasm Marketing and Selling Technology Projects to Mainstream Customers [Audiobook]

Автор: Bo0mB0om » 17 августа 2016
Crossing the Chasm Marketing and Selling Technology Projects to Mainstream Customers [Audiobook]

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers [Audiobook] by Geoffrey A. Moore
English | December 11, 2012 | ASIN: B00A2ZHMKY |/* */ kbps | 9 hrs 45 mins | 162 MB
Narrator: Mike Chamberlain | Genre: Nonfiction/Business


Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers [Audiobook]Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers [Audiobook]
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers [AudiobookCrossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers [Audiobook]

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