Basics of Facebook Retargeting
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 14 | 140 MBGenre: eLearning | Language: English
Learn the basics of retargeting on Facebook
Retargeting is now a widely used tool by the marketing industry. It's reputation has grown recently and is now a process which gives higher ROI's to marketers.
œThe biggest advantage of retargeting is that youre only showing your ad to people who are genuinely interested in your product.
Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.
Facebook is the best platform for retargeting ads just for one reason " thats because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.
Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers.
Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.
I hope that this course will give you basic knowledge on retargeting on Facebook.
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