With CRM 2016, we're delivering intelligent processes for sales, service and marketing with the power of the Cortana Analytics Suite. We're introducing capabilities like intelligent product suggestions (for cross-sell), and recommended cases to resolve customer service issues. We're harnessing the power of Azure Machine Learning for sentiment analysis in Microsoft Social Engagement. We're also baking intelligent and contextual guidance into CRM throughout the entire customer journey -- this will be a real game changer for organizations looking to reduce cycle times and win deals faster. Mobility:
In CRM 2016, we continue to invest in mobile for tablets and phones with full offline mobile capabilities, the ability to create task-based mobile apps, Mobile Application Management with Microsoft Intune and next generation Cortana integration that surfaces CRM data to drive proactive interaction and voice-driven CRM.Service:
We began our journey in customer service with native CRM capabilities for case management. We expanded this with knowledge management and self-service capabilities when we acquired Parature in 2014. In July, we announced the acquisition of FieldOne to add field service capabilities to our customer service portfolio. In Dynamics CRM 2016, we will bring all of this together. Stay tuned for more exciting information on how we are changing the game in service.
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